Skin Care by the Decades: Age 60+

Avon breaks down the Anew line by decades: 30's, 40's, 50's, 60's, any age.

 Anew Vitale line = 30's

Anew Reveralist Line = 40's

Anew Ultimate Line = 50's

Anew Platinum = 60's

Skinvincible = any age group

Anew Men's Line

Let's start with basic skin care.  Here are the steps you should take twice daily

1. Cleanse

2. Treat

3. Moisturize

4.Eye

The Anew Platinum line is appropriate for the 60+ age group.


Step 1: Cleanse

Anew Platinum Cleanser is a rich, creamy cleanser that gently removes
makeup and impurities. It leaves skin feeling hydrated.


Step 2: Treat

Anew Clinical Infinite Lift Targeted Contouring Serum

Now replaces Platinum Serum
Inspired by the latest face-contouring and lifting technologies. Finally skin looks LIFTED from EVERY ANGLE! Concentrated formula visibly counteracts the way skin naturally sags and boost multiple dimensions of visible lifting. Massaging roller applicator allows formula to be absorbed quickly for instant skin lifting. The latest anti-aging breakthrough for a visibly reshaped, natural-looking result. This multi-dimensional lift visibly firms, contours, defines & tightens. Targets 4 key facial zones: cheeks, chin, jawline, and jowls. Patent-pending advanced polypeptide lift complex and concentrated treatment with pharmaceutical-grade skin tightener. 1 fl. oz.

Step 3: Moisturize

Anew Platinum Day Cream SPF 25  

Reshapes the appearance of the neck for a more youthful look and dramatically reduces the look of deep wrinkles. Formulated with patented Paxillium Technology and Radiescent Microspheres that help to immediately counteract dullness and help restore radiant skin. 92% agree it restores the look of youthful color and radiance to skin.* In 1 day, skin of the delicate neck area looks firmed and feels lifted and supported. In 4 weeks, 74% agree it reshapes the appearance of the neck for a more youthful look and dramatically reduces the look of deep wrinkles.* 1.7 fl. oz. 

*Based on women who expressed an opinion in a consumer-perception study. 

TO USE: 
In the morning, smooth over cleansed face and neck. Apply evenly before sun exposure and as needed. 

Anew Platinum Night Cream

A breakthrough so advanced, it reshapes anti-aging science! Platinum recaptures the look of youthful contours. THE BREAKTHROUGH TECHNOLOGY: Avon’s first-ever patented Paxillium Technology. 

Drapes skin in a veil of plush softness. For best results, use nightly. 88% of women agree skin around the neck looks dramatically firmer.* After 2 weeks, neck and jawline look more defined and sculpted; wrinkles appear dramatically reduced. After 4 weeks, the cheek area looks lifted and reshaped; dramatically reduces the appearance of sagging skin. Overtime, dramatically reshapes skin for more youthful looking definition. 1.7 fl. oz. 

*Based on women who expressed an opinion in a consumer perception study. 

TO USE: 
In PM, smooth over cleansed face and neck. Some individuals, especially those with sensitive skin, may experience a brief tingling sensation following application. If this occurs, wait ten to fifteen minutes after cleansing before applying, or try using more sparingly, or less frequently until your skin accommodates. As with any skin care regimen, Avon recommends the daily use of sunscreen to help prevent sun damage. 

Step 4: Eye

Anew Platinum Eye & Lip Cream

The 1st eye & lip treatment formulated with Paxillium Technology. 79% saw more youthful definition in the eye & lip areas. FOR EYES 
In 3 days, 97% agree skin around eye area looks and feels more elastic.* In 2 weeks, 87% agree it smoothes the look of thin, wrinkled skin on eyelids.* 

FOR LIPS 
In 3 days, fills in the appearance of deep lines above and below lips. In 2 weeks, 77% agree contour and shape of lips is visibly improved.* 

Dual-tip precision applicator – rounded silvery tip helps cool and refresh eye area; flat tip evenly applies cream on and around lips. Dermatologist-tested. .5 fl. oz. 

*Based on women who expressed an opinion in a consumer-perception study. 

TO USE: 
In AM/PM, smooth around eye area with the rounded tip of applicator until fully absorbed. Apply on and around lips with the flat tip. Wipe implement with dry cloth after each use and store in plastic envelope.